NEWSER) – Offering women the ability to test-drive breast implants first led plastic surgeon Norman Rowe to invent the InstaBreast—a "lunchtime lift" offering "instant breast enlargement" that lasts 24 hours, as ABC Newsputs it. Now he's hard at work on "Vacation Breasts." The NYC doctor expects this new augmentation will last two to three weeks, ABC reports, which would work out for a vacation or a special occasion. Rowe isn't revealing the chemical makeup that would be injected into patients, but he says it's a saline solution with an additive that's already used in medical circles for other reasons. Although Rowe is able to increase women's breast sizes a whole cup to a cup and a half using the InstaBreast procedure, he wanted to prolong the experience, Medical Daily reports.

"Twenty-four hours is great, but it's still just 24 hours," he tells ABC. He claims it wouldn't just appeal to women considering bikinis for their next cruise or sending in their RSVP to a wedding or class reunion: He says it would help women who are thinking of getting permanent augmentation to "see what the weight will actually feel like and what it will be like to live with the new breasts." Rowe says he's been in touch with the FDA and anticipates getting the procedure to market by 2016. Guys might be able to take advantage of it, too: Rowe suggests they could use the procedure to benefit their pecs and calves. (One guy who really didn't like breast augmentation: Hugo Chavez.)