15
3
0
Comment
2

Khloe Kardashian's Messaging App, Begroupd, Is Here
She couldn't let Kim be the only techie in the family.
Headshot of Julia Brucculieri
Julia Brucculieri Entertainment Writer, The Huffington Post

Posted: 08/05/2015 04:45 PM EDT

Khloe Kardashian is following in her sister Kim's footsteps and dipping her toes in the world of tech with a new app.

The "Keeping  Up with the Kardashians" star has partnered with recent Cornell grad Lindsey Cummins to launch Begroupd, a messaging app with decision-making tools integrated directly into the chat stream: yes/no questions, rating functionality, RSVPs and polls. It's the first and only app that has this feature, because it's 2015 and we need our apps to make decisions for us. (It is free, though.)

The 31-year-old reality star shared an Instagram snap Wednesday promoting the app, with the caption "My loves, download group messaging app @begroupd and vote on my poll! iPhone users get it free through link in my bio. Can’t wait to hear what you guys think!"
Khloe Kardashian is following in her sister Kim's footsteps and dipping her toes in the world of tech with a new app.

The "Keeping  Up with the Kardashians" star has partnered with recent Cornell grad Lindsey Cummins to launch Begroupd, a messaging app with decision-making tools integrated directly into the chat stream: yes/no questions, rating functionality, RSVPs and polls. It's the first and only app that has this feature, because it's 2015 and we need our apps to make decisions for us. (It is free, though.)

The 31-year-old reality star shared an Instagram snap Wednesday promoting the app, with the caption "My loves, download group messaging app @begroupd and vote on my poll! iPhone users get it free through link in my bio. Can’t wait to hear what you guys think!"

"Even though group chat solved one problem, it created another," Cummins said in a press release. "Group messaging is where you make plans and decisions, but there is nothing out there that helps you organize those parts of the conversations ... that's where Begroupd comes in."

"Everyone knows that feeling of being in a group chat with multiple conversations that are all over the place," Kardashian added. "What I loved about Begroupd is that it sorts through the chaos and saves time by streamlining the decision-making process."

Koko can even send polls to everyone on the app so they can feel extra connected to her.

About three months ago, the Complex cover girl teased the app with a photo on Instagram, and back in April, she hosted a preview party for it during the Coachella music festival. (You might remember it as that time sister Kylie Jenner wore a mesh bodysuit to a pool party.)

Begroupd is now available in the app store for iOS.